Job title: Marketing Strategy Lead
Job type: Permanent
Emp type: Full-time
Industry: Other
Expertise: Marketing
Location: 1800 Manulife Place 10180-101 Street, Edmonton, AB, T5J 3S4
Job published: 2022-10-06
Job ID: 58757

Job Description


Marketing and Strategy Leader


The client:


Our client is a tech start-up with a soul, an unmatched energy that is nimble, creative, optimistic, and hyper focused. Their mission is to provide organizations with solutions to help keep their employees focused in their passion zone at work. They are currently building out a team of high achievers who are trustworthy, honest, curious, confident, and who show integrity and humility.


What is expected of you:


Brand Creation

  • Develop brand guidelines and a full suite of brand assets
    • Email signatures & banners, letterhead, V-Cards, pitch packages, proposal templates


Digital Marketing

  • Create a website with a marketing agency based on a brand story created by Silicon Valley’s top brand consultant
  • Manage the website content and digital assets
  • Create and manage media accounts (LinkedIn, Instagram, Twitter, Facebook, Vimeo)
  • Create video content for media accounts and website
  • Develop an SEO strategy that spans across the website, blog posts, social channels, and additional forms of communication


Marketing Strategy

  • Develop user stories and personas of our ideal client in each of our defined niche markets
  • Utilize data trends to determine further detailed demographic and psychographic niche muse groupings
  • Create a digital network of podcasts hosts
  • Write and develop blog post content to capture our niche market
  • Lead interviews with client’s beta testing the software, and develop a method to track, monitor and utilize qualitative market research from beta testing
  • Create a content calendar that reflects unique copy written for media and blog posts


What you bring to the table:

  • 4-8 years professional experience
  • Takes initiative and is a self-starter
  • Strong written communication skills
  • Thrives in a fast-paced, nimble, and hyper focused environment
  • Creative, innovative, and curious
  • Eye for detail and design
  • Motivated by the unknown and a blank canvas
  • Energized by diligent market research
  • Excellent ability to use digital creative tools such as: Adobe Suite (Premiere Pro, Lightroom, Photoshop, InDesign), Canva, and WordPress
  • Ability to use programs: Notion, Microsoft Suite (Outlook, OneDrive, Word, Excel, PowerPoint, Teams), CRM softwares
  • Familiarity with: Hootsuite, CRM system softwares, Slack, Sketch, Wix




Job Details & Benefits

  • Planned global footprint with international growth trajectory
  • Attend Silicon Valley brand representative meetings
  • Lead the set-up of a tech-start-ups brand infrastructure
  • Flexible working hours
  • Total compensation dependent on experience, between $70-90K with strong upside opportunity based on performance and corporate execution
  • Flexible working location, remote or in person in Edmonton, Alberta
  • Flexible vacation and holidays


The client’s vision is to give their companys brand a personalityfresh, yet professional. They are looking for you to bring expertise, experience, and creative solutions to push the company forward.